Along with Anthropic and Google DeepMind that are secretly building cybersecurity products to carve out their piece of the $213 billion enterprise security budget.

I analyzed publicly available data to understand their cybersecurity business strategies so you can adjust yours.

My thoughts:

  1. Frontier labs are redefining application security and transforming "secure by default" from a purchased tool into a standard feature. They’re making software vulnerability detection and remediation autonomous, effectively wiping out SAST tools as we know them from the security stack over time.
  2. They are also changing the business model by moving from selling licenses to selling compute and creating huge adoption incentives. A hefty SAST line item ($XX * XXX developers) evaporates from a thin security budget and dissolves into a magnitude-larger compute budget.
  3. Finally, they are targeting headcount budgets. Autonomous security agents won’t replace experienced AppSec engineers in the near term. Instead, autonomous SOCs will make an impact on Tier-1/2 analyst headcount soon.

Happy Friday!

The Application Security AI Innovation report